London
 

Step into the extraordinary with our showcase of the Adidas Stan Smith Giant Shoebox activation. This innovative brand activation took place in the heart of London’s Old Truman Brewery, transforming an empty lot into a giant shoebox-shaped pop-up store. This larger-than-life concept was designed to celebrate the re-release of the iconic Stan Smith trainer.
 

Inside the shoebox, visitors were treated to a unique experience that went beyond traditional retail. The pop-up featured interactive elements such as Cube 3D printers, which allowed customers to personalise their purchases with custom lace locks and other bespoke elements. Additionally, the introduction of the 'Stan Yourself' app enabled visitors to replace the classic Stan Smith logo with their own portrait and signature, making their shoes truly one-of-a-kind.
 

The activation was a resounding success, drawing significant footfall and creating a buzz that extended far beyond the physical location. By blending creative design with innovative technology, this activation not only celebrated a timeless product but also engaged a new generation of sneaker enthusiasts.