General Data Protection Regulation (GDPR) Policy

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Data Retention Timeline
-Initial Contract Period: Client data is retained for up to 12 months from the start of the contract or agreement.
-Purpose: Data is used only for necessary communications and collaboration.
-Cancellation: If services are canceled, relevant account data will still be retained.
-Payment & Invoicing: Retained for 6 years to comply with HMRC and tax regulations.

-Retained Account Campaign Data (for up to 12 months):
- Ranking reports
- Analytics reports/data
- Job sheets
- Work-related correspondence (both within and outside the initial agreement)
- Traffic data
- Relevant contact information
- Website files (where applicable)
- Other campaign or customer account documents
- Account notes
- Client written feedback

Your Rights to Information
-Initial Data Request: A copy of the initial data we collect is provided free at the start of a contract.
-Subsequent Data Requests: May incur a small fee under these conditions:
  - Repetitive data requests over time
  - Requests for large amounts of data over time
More Information: For details on your 'Right of Access,' visit [www.ico.com](http://www.ico.com).

GDPR Communication Rules
-Consent for Communication: All parties must be aware of and consent to further communication, including:
  - Irrelevant phone calls
  - Irrelevant emails
  - Any unapproved digital or physical communication

Data Sharing Policy
-No Sharing Without Consent: Data will not be shared with any third party, internal or external, without prior written consent from the data owner.