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True Collaboration.
Unlocking the human experience at the heart of your brand is our goal, and the first tool we use on that journey is a collaborative, creative and strategic workshop. At Studio by Creation, we specialise in crafting unforgettable experiential activations that captivate audiences and drive tangible results. Our approach begins with a collaborative workshop designed to tackle the unique challenges brands face in today's dynamic live marketing landscape.
roadmap.
workshop steps.
Phase One.
1. Introduction and Team Alignment
We kick off the workshop with introductions and an overview of the agenda. Our teams come together to align on objectives, ensuring everyone is on the same page and ready to dive into the creative process.
2. Brand Positioning Exploration
Together, we delve into the heart of your brand, exploring its essence, values, and unique selling points. Through interactive exercises and discussions, we identify key elements that define your brand's positioning in the market.
3. Brand Awareness Assessment
Understanding your current brand awareness is crucial for strategic planning. We collaborate with your team to understand your brand's visibility, perception, and reach across various channels and touch points.
4. Competitor and Trends Analysis
In today's dynamic landscape, staying ahead means knowing what your competitors are up to and anticipating market trends. We assess your competitors' strategies and identify emerging trends that could impact your brand.
5. Mapping the Experiential Journey
Through competitor analysis and trend forecasting, we equip you with the insights needed to stay ahead of the curve and carve out a distinctive presence in your industry. From concept to execution, we guide you through the experiential journey, mapping out key touch points that resonate with your target audience, ensuring cultural relevance and high impact. We bridge the gap between simply "doing an activation" and achieving your overarching marketing goals, ensuring every moment counts towards meaningful engagement and brand impact.
6. Navigating the Landscape
The experiential marketing landscape is ever-evolving, presenting both opportunities and challenges for brands. Through competitor analysis and trend forecasting, we equip you with the insights needed to stay ahead of the curve and carve out a distinctive presence in your industry.
Phase Two.
7. Business Audit and Thought Starters
Armed with insights from the workshop, our team provides you with a complimentary audit of your business. This audit encompasses areas such as market positioning, messaging effectiveness, and opportunities for growth. Additionally, we present experiential 'thought starters' tailored to your brand, showcasing innovative ideas to enhance your presence in the market, on the streets and in the minds of your audience.
8. Next Steps and Action Plan
We conclude the workshop by outlining actionable next steps and a strategic roadmap for implementation. This roadmap serves as a guide for moving forward onto creative concepts, aligning our efforts to achieve your business objectives effectively.
workshop team.
Our workshop team brings over 40 years of experience from across creative and digital agencies, marketing and ad agencies, and events and activations. With a deep understanding of experiential strategy, we know what it takes to make activations successful. We craft solutions that deliver real, measurable results, always tailoring our approach to fit your brand’s unique identity and goals. Whether it’s a large-scale event or a targeted activation, our blend of expertise ensures every experience makes a lasting impact.
"SBC turned our vision into reality with exceptional attention to detail, the activation generated tonnes of traffic and we will reuse it in different locations across Europe - we'd highly recommend."
JellyCat
Visit:
Aura, 3rd Floor, 31 Lovat Lane
London EC4A 2DQ
Call:
+44 (0)208 066 5176
+44 (0)113 426 0364
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